My favourite quote from the book:
For her, choices were simple, either there was an action she could take to improve the situation in which case she took it, or there was not, and everything else said on the subject was so much meaningless noise.
In any event , she did not worry herself about the future, except where Eregon was converned.
Him, she always worried about.
Tuesday, February 10, 2009
Extracts from a book about Mr.JRD Tata
"For a few days after getting the award he(Mr.JRD Tata) kept saying, "I don't deserve it." So I sent him Jack Benny's comment which amused him. Jack Benny had said, " I don't deserve this award, but I've got arthritis and I don't deserve that either."
One of his line of thoughts:
The fact that you would like to write a book on me means that you think I represent something more than I think I do. I am always comparing myself with others in India or abroad or anywhere else, but I have no real concept. I don't believe what is said in the newspapers about me and I don't believe the sort of complements I get, our country is very good at paying complements, you get them all the time."
Another one about God:
But if all my life, almost a hundred years now, I have thought of him as too busy looking after the world, how can he have the time to look after a useless person like me?"
I say...Humility Personified!
The author's quote some where in the end of the book, when Mr.JRD was alive seems just perfect-
"When someone we love dies, a part of us dies with them, perhaps when he dies a part of him will live within us."
One of his line of thoughts:
The fact that you would like to write a book on me means that you think I represent something more than I think I do. I am always comparing myself with others in India or abroad or anywhere else, but I have no real concept. I don't believe what is said in the newspapers about me and I don't believe the sort of complements I get, our country is very good at paying complements, you get them all the time."
Another one about God:
But if all my life, almost a hundred years now, I have thought of him as too busy looking after the world, how can he have the time to look after a useless person like me?"
I say...Humility Personified!
The author's quote some where in the end of the book, when Mr.JRD was alive seems just perfect-
"When someone we love dies, a part of us dies with them, perhaps when he dies a part of him will live within us."
Saturday, February 7, 2009
Beautiful Editorials
I just loved Bachi Karkaria's editorial yesterday with 'Shoes as the central theme'. The amazing dexterity with which she connected Fashion, the global meltdown,Raju's(Satyam) claim to fame - 300 something number of shoes.
Jug Suriya's editorial, 'Goochie Ya'
Jug Suriya's editorial, 'Goochie Ya'
Friday, February 6, 2009
Awards et all
This is about a conversation I recently had with a Sales executive from Radio Mirchi. He was attempting to grill us (Two students, present there to promote our college FLAME and approach the big P (placements) issue.
Among the various questions, he asked us to mention any of our favourite ads. Without hesitation I said, "The Jaago Re" ads and campaign. Either that din't ring a bell or just was not to his liking that he brushed it aside and asked me for others. He wanted us to get at the award winning Airtel ads which he eventually, exasperatedly mentioned since it din't come from the horse's mouth.
It was a surprise and almost a disappointment to him that we, students din't find it important enough to mention or simply that - it was not top of the mind recall for us. The point here is - whats more important - an ad/marketing strategy that wins awards or one that actually inspires people to do something.
Both, I agree, attract attention. But when we talk about top of the mind recall, isn't it something that stays back in the individual's mind, may be the mind of the masses and once that's converted into either increase in sales of that particular product or in the case of the Voting campaign, young people actually registering themselves to vote in big numbers?
(All this however came to my mind a little too late, then I just din't know how to counter him, nerves I guess)
Like in the case of the film Slumdog Millionaire, yes, it has achieved international acclaim, won awards, but if we go by its performance at the Box Office, the facts are quite clear.
Any other ads that I could think of? The new Cadbury Bournville ads, very different even though they do not generate mass appeal or much appeal at all. British, an international apeal considering the packaging is much like Lindt. Everything with regards Bournville has been cleaverly executed keeping the international appeal in mind I think. How? Compare all the previous cadbury ads till date? Domestic. Completely Indianised. But the treatment given to Bournville is indeed very different. Why? Doesn't my argument make sense?
Among the various questions, he asked us to mention any of our favourite ads. Without hesitation I said, "The Jaago Re" ads and campaign. Either that din't ring a bell or just was not to his liking that he brushed it aside and asked me for others. He wanted us to get at the award winning Airtel ads which he eventually, exasperatedly mentioned since it din't come from the horse's mouth.
It was a surprise and almost a disappointment to him that we, students din't find it important enough to mention or simply that - it was not top of the mind recall for us. The point here is - whats more important - an ad/marketing strategy that wins awards or one that actually inspires people to do something.
Both, I agree, attract attention. But when we talk about top of the mind recall, isn't it something that stays back in the individual's mind, may be the mind of the masses and once that's converted into either increase in sales of that particular product or in the case of the Voting campaign, young people actually registering themselves to vote in big numbers?
(All this however came to my mind a little too late, then I just din't know how to counter him, nerves I guess)
Like in the case of the film Slumdog Millionaire, yes, it has achieved international acclaim, won awards, but if we go by its performance at the Box Office, the facts are quite clear.
Any other ads that I could think of? The new Cadbury Bournville ads, very different even though they do not generate mass appeal or much appeal at all. British, an international apeal considering the packaging is much like Lindt. Everything with regards Bournville has been cleaverly executed keeping the international appeal in mind I think. How? Compare all the previous cadbury ads till date? Domestic. Completely Indianised. But the treatment given to Bournville is indeed very different. Why? Doesn't my argument make sense?
Wednesday, February 4, 2009
Tuesday, February 3, 2009
Connect the Dots: Dhoni Dhoni Everywhere
1. Indian Cricket Captain MS Dhoni, quotes from quite a few: Dhoni is very lucky for India
2. Glam Quotient of Cricketers today.
3. The most recent episode of NDTV's program series Jai Jawan featured Dhoni spending a day with the NSG comandos in their domain.
4. To counter this, or to compete for TRPs with this, CNN-IBN had a show in which Sachin and Bhajji spent a day with the NSG.
5. The other day I was watching the India-Sri Lanka match, Sri Lanka had to make 19 runs from 21 balls to win, with Ishan Sharma bowling and Dhoni as the wicket keeper, it seemed like we were gonna wisk the cake away from Sri Lanka quite easily.
A while back, Dhoni also visited my college, Foundation for liberal and Management Education (FLAME), Pune. The idea of making a sports person larger than life, inducing a heavy image on to him. The may want the fame, but do they want to be thus commoditised?
The Media's power to make them so.
2. Glam Quotient of Cricketers today.
3. The most recent episode of NDTV's program series Jai Jawan featured Dhoni spending a day with the NSG comandos in their domain.
4. To counter this, or to compete for TRPs with this, CNN-IBN had a show in which Sachin and Bhajji spent a day with the NSG.
5. The other day I was watching the India-Sri Lanka match, Sri Lanka had to make 19 runs from 21 balls to win, with Ishan Sharma bowling and Dhoni as the wicket keeper, it seemed like we were gonna wisk the cake away from Sri Lanka quite easily.
A while back, Dhoni also visited my college, Foundation for liberal and Management Education (FLAME), Pune. The idea of making a sports person larger than life, inducing a heavy image on to him. The may want the fame, but do they want to be thus commoditised?
The Media's power to make them so.
Issues, Issues and some More
The aim of this blog is to update myself more then anyone else about the top of the mind issues cropping up each instance in our crazy world. Many a times, we are left unaware of the world wizzing past us, we seem to be in a hiatus of some sort; what hit us, we donot know.
So, here I am updating a minimum of five issues,every day, everyhting from the irritatingly ragged cyber cafe key pad I am currently typing on, to Sania Mirza's reticence towards Brand Sania(I recently bought The Perfect Black Party Tee, and realised later that it was a special edition Adidas Brand Sania collection!)
Thoughts, opinions, links, loads of other stuff that are not currently top of the mind recall.
And some more.
So, here I am updating a minimum of five issues,every day, everyhting from the irritatingly ragged cyber cafe key pad I am currently typing on, to Sania Mirza's reticence towards Brand Sania(I recently bought The Perfect Black Party Tee, and realised later that it was a special edition Adidas Brand Sania collection!)
Thoughts, opinions, links, loads of other stuff that are not currently top of the mind recall.
And some more.
Subscribe to:
Posts (Atom)